Our Organization – The New Americas Museum

The Museum strives to promote understanding and interaction between newcomers and native-born Americans while helping our newest citizens connect with and prosper in their new homeland.

The New Americans Museum is a non profit 501c3. The Museum’s new home at the NTC Promenade, Liberty Station, is located at the historic Naval Training Center, placing us in the center of San Diego’s flagship destination for arts, culture, science and technology. As a public forum venue, we invite other organizations to partner with the New Americans Museum on programming that may include:

  • Oral and visual history projects
  • Visual and performing arts
  • Cultural events
  • Lectures and speaker series
  • Conferences
  • Exhibitions

Connect, Collect, Convene: Residents, visitors, scholars and school groups will find the Museum an invaluable gateway to education, exploration, history, international exchange, the arts, and multi-cultural enrichment.


A catalyst for celebration of America’s past and promise, the Museum provides inspiring educational and cultural programs to honor our diverse immigrant experiences.

Our Museum Team Bios


Linda Caballero Sotelo is the executive director of the New Americans Museum. A first generation immigrant bi national citizen born and raised in Tijuana, Mexico, and deeply committed to the advancement of immigrants of all backgrounds believing in the power of civic engagement as a catalyst for the integration, inclusion, empowerment & celebration of multi generational immigrant contributions into the American experience. Caballero Sotelo has over 25 years of professional experience as a senior level executive, advocate and activist for high profile national and international projects and organizations. She is fluent in Spanish, conversant in French and has led initiatives and high performing teams in a variety of corporate, public and non-profit settings in both the U.S. and abroad. She has led a strategic marketing consulting business Toltec Media/LCS Enterprises with local and national clients, and previously served in the following executive leadership roles: president & CEO of the San Diego County Hispanic Chamber of Commerce; director of marketing & corporate communications for the San Diego Workforce Partnership, and as US director of projects overseeing exhibition logistics, budgets & residencies leading to the internationally acclaimed US/Mexico public art initiative INSITE ’97 and again for InSite 2000 where she organized & collaborated in the development of over 80 original public art installations & exhibition-related commissions and works also coordinating curatorial & artistic residencies and production teams, while overseeing the logistical development and creation of a variety of works by both established & emerging international artists in two versions of the triennial of what art critic Leah Olman described as “…a [groundbreaking] series of bi national exhibitions of art in public places that operated at a high order of magnitude since its inception in 1992. Each incarnation of the project engaged the talents of up to 100 artists from around the world and occupied dozens of sites spread out across Tijuana and San Diego…” Caballero Sotelo has continued her community & civic involvement serving as one of the co-founders of the coalition San Diegan’s United for Commonsense Immigration Reform an as a current board member of the Balboa Park Trust, the SD Media Arts Center, president emeritus of the National Latina Business Women Association-SD, and founder & chair of Latinas In Business Foundation, a 501c3 women’s leadership, advocacy and education forum. Caballero Sotelo was formerly a trustee of the Institute for Mexicans Abroad, a graduate of LEAD San Diego, a fellow of Leadership America, & the US/Mexico Foundation’s Scholars program. She has been honored with various recognitions throughout her career including NAWBO’s Advocate of the Year, KPBS’ Hispanic Heroes award, Business Journal’s Women Who Move the City, SD Magazine’s 50 People to Watch, & is featured in the City of Tijuana’s Paseo de la Fama [Walk of Fame] corridor for contributions to binational understanding and cooperation. Linda has been a contributing writer & editor, speaker, guest curator, organized and produced a variety of large scale events, festivals & visual arts exhibitions as curator for exhibits at NAM and elsewhere such as Jamex & Einar De la Torres’ Whysydro – New Lenticular & Mixed Media Work (2014) at The Front, San Ysidro, CA. She received her BA in International Relations & History [UCLA, & US International University/USIU] and MA in International Business & Economics, Marketing concentration [Webster-Regents College, UK & London School of Economics]. She holds additional executive training & certificates in management & leadership, University of Chicago, Booth School of Business. She can be reached at Linda@namuseum.org

CELIA C.J. SOLIS, Director of Operations

Celia C.J. Solis is the director of operations for the New Americans Museum [NAM] where she brings a wealth of knowledge and skills to the day-to-day operations and sustainability of NAM. She emigrated from the Philippines as a child and hails from a civic minded family, with a father who served in the US Navy and a brother in law enforcement. Celia is a senior executive with over 15 years of experience in corporate and notfor-profit administration, human resources, organizational development, information technology and channel marketing. Graduating with distinction and honors, she earned her MBA with a concentration in Information Systems from Keller Graduate School of Management. Celia served as the Director of Human Resources and Administrations for RioPort, a start-up international Internet company. As a member of the executive management team, Celia helped to develop and execute a three-year channel marketing business plan, growing the company from $2 million in annual sales to $20 million over a three-year period. After a successful corporate career, Celia decided it was time for a change of scenery and moved to sunny San Diego, where she was recruited for a position on the management team at WiLDCOAST. There she developed and implemented a Volunteer and Internship Program along with the Information Technology Services for the organization. Celia also served as the Development Director for Terra Peninsular, a bi-national environmental organization where she helped raise over $6 million dollars to protect and preserve the Peninsula of Baja California. Her primary responsibilities were operations and fund development. She continues to volunteer her time for various community organizations by developing business plans for start-up companies, and applying her knowledge and experience for local non-profit organizations. In addition to her duties with the New Americans Museum, Celia serves as a Board Member for the San Ysidro Education Vanguard Foundation and is a member of the Program Advisory Board for Kaplan College. She continues to live in sunny San Diego, enjoying the surf, waves and seashore. She may be reached at celia@namuseum.org

E. MARTIN CABALLERO, IT & Facilities Manager

Martin Caballero is the IT & facilities manager for the New Americans Museum. He is a trained programmer and IT systems engineer who has spent his working life in technology and logistics improving operations for various companies and organizations through the application and use of computer networks, technology systems and online platforms. Born in the US, raised in Tijuana, Mexico in a bi national, bi cultural setting, Martin has overseen and managed warehouse and inventory operations; he has been a software and hardware consultant, and has served in various sectors including in the visual arts in logistics as gallery exhibits installer and preparator for complex exhibition spaces that require the use of audio visual, interactive and multimedia platforms. He studied Information Systems, Computer Science at Instituto Tecnológico, Tijuana, Mexico [BS, 1977-1981], and is Microsoft Certified, Windows  NT, AS400 [2000, 1999] and holds other industry technical-related certifications and trainer designations. He may be reached at it@namuseum.org, martin@namuseum.org

Polly E. Toledo, Executive Assistant to the Exec. Director and Grants Coordinator

Polly Toledo is the executive assistant to the New Americans Museum’s executive director, and grants coordinator where she supports organizational initiatives and resource development efforts. Polly is a San Diego native who grew up in the South Bay. As a first generation American with dual Mexican/US citizenship she is interested in the concept of duality and identity explored through visual art and culture. Through her work she seeks to cultivate accessibility and inclusion in the arts to empower individuals and their communities. 

She received her M.A. in Art Galleries and Museum Studies from the University of Leeds, UK and her B.A. in Art History from Dominican University of California. Polly has previously worked at the San Diego Model Railroad Museum and the San Francisco Museum of Modern Art. She has also interned and volunteered at the Bonita Museum and Cultural Center, The Royal Armouries Museum and the Oakland Museum of California. In addition to her work at the New Americans Museum, Polly serves as a Steering Committee member for Rising Arts Leaders San Diego. She can be reached at Polly@namuseum.org 

TIM ALLNUT, Galleries Attendant & Graphics

Tim Allnutt is the New Americans Museum’s Gallery Attendant providing galleries oversight, educational tours and graphic design administrative support for the New Americans Museum. Prior to the New Americans Museum Tim lived and worked in London where he was managing director of a picture framing business and a volunteer and consultant on many community projects, including coordinating live music events to help young careers and repurposing disused industrial buildings as art and performance spaces. Tim emigrated to the United States and to San Diego in 2014 and has continued his volunteer work with artists Noe Oliveas and Maricruz Alvarado. Tim holds a BA (hons) degree in Fine Art and Art History and Diplomas in Music Technology and Digital Graphics.  In his spare time he enjoys painting, crafts and making experimental music. He can be reached at Tim@namuseum.org

JERRY WEST, Finance Manager

Jerry West is the finance manager & bookkeeper for the New Americans Museum. With over 30 years of experience in the financial sector partnering with her late husband James H. West, of West Rhode & Roberts, West has notable experience in financial practices as book keeper and controller of businesses and organizations. She currently oversees the book keeping and finance reporting for the New Americans Museum and other select clients. West sits on the Board of Directors of the George P Lauren Foundation and has served as volunteer with many causes throughout San Diego County. She may be reached at billing@namuseum.org

TATIANA MARTINEZ, Media & PR Consultant

Tatiana Martinez serves as the Museum’s media and PR consultant. As a bi national, bi lingual promoter, Martinez has dedicated more than 25 years cultivating marketing and media techniques to serve the unique communities of the cross border San Diego / Tijuana region. Martinez is a partner at Communication, Image, & Media Associates/CIMA and is a contributing writer for Mujer Actual magazine. She previously served as Outreach Manager for CECUT, the Tijuana Cultural Center, was the Director of the Binational Committee for Tijuana Innovadora as well as serving as news anchor, producer and correspondent for various news and media outlets throughout her career. Martinez is a graduate of Universidad Autónoma de Guadalajara/UAG where she earned her degree in Communications and Broadcast Journalism. She is a radio personality and currently hosts several radio shows in syndication on Spanish media throughout the US and Latin America. She may be reached at Media@namuseum.org


Docent Joselyn Rodriguez is a Museum education docent leading student workshops on oral histories/reclaiming your voice, and was formerly an intern as archive & research student fellow at the New Americans Museum, where she worked on the research phase of the Immigration Policy Timeline installation project. Joselyn has undergone specialized interview training under the award winning Voice of Witness program, a NAM partner, in order to conduct interviews and student training for the New Americans Museum oral histories recording studio project. Joselyn is a first generation college student in her third year at San Diego State University/SDSU where she is double majoring in Comparative International Studies and Anthropology with a minor in Italian and also serves as president of the Italian Club on campus. As the child of immigrant parents, Joselyn was raised along the SD/Tijuana border living in San Diego but visiting Tijuana more often than not. As business owners, her parents have inspired her to pursue a higher education, and to, above all, be resilient and proud of her Mexican heritage while embracing her American identity. Frida Kahlo has always inspired her to become a strong individual and taught her to persevere by her quote, “At the end of the day, we can endure much more than we think we can.” In her free time, she likes to read and explore both cities she calls ‘home’. Joselyn can be reached at namvoices@namuseum.org